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Friday, October 16, 2026
Plainly Ideas

I'm the Ruler of the Common Cold – and I Can Share with You Ways to Prevent It

Around this period a year ago, I found myself filming a television show with three singers. Present were a hip-hop artist with Ghanaian roots, a well-known pop singer, and an acclaimed classical singer. It was deep midwinter. Just the night prior, I attended a longtime friend's 60th birthday, squeezed into a pub's event space in a Surrey location. It had been a good night, yet now, to break the silence, I wondered how one could prevent getting a cold when half the people at the party were contributing to a chorus of sniffles and coughs. By the way, why do certain individuals blow their noses so loudly, and some do not? A topic for future discussion.

The Response from the Three Performers

Upon referencing the party, this trio of troubadours in the waiting area did two things. To begin with, they shrunk away from me slightly. Next, they started a passionate debate regarding ways to stay cold-free and this expected because of their careers was almost an obsession. I understand that, but I'm also deeply invested – preventing colds is crucial for me because the colds I get are worse than anyone else’s. I don’t have a medical certificate to confirm this, but I know it to be true. My illnesses drag on. My nose is more blocked, my throat is scratchier, my coughs are harsher, more persistent and seem infinite. Those at home, familiar with the early throat signs which herald the coming storm, often shoo me away or leave themselves. Back when I presented football on ITV, my poor colleagues in the studio gallery learned to recognize the signals. “Cans off!” the director would shout to his team prior to me blasting their ears, blowing the wiring in their headphones.

Managing Stuffy Noses

Regarding my nasal issues, I could go on and on. Nasal sprays, decongestants, even the sharp aroma of warm spirits my mum prescribes … they provide temporary relief before admitting defeat. Nothing is quite as sad as a Midlands dialect spoken without the benefit of air passing through the nostrils. That is, it sounds a bit nasally restricted at the best of times. Fortunately, this often brings compassion, though that's not necessarily beneficial. During my initial university year, separated from family care, the cleaner in our halls of residence felt sorry for me. “I know exactly what you need, you unfortunate soul. I’ll be back in a minute.” She was wonderfully sweet, distinctly Irish, and demanded I eat the peeled, raw onion she presented to me. She observed me eating it. Bless her. Didn’t achieve anything, I’m afraid, other than causing digestive turmoil and creating bad breath.

The Singer’s Prevention Strategy

So no, I loathe winter illnesses and firmly believe avoiding is superior to treating that whether folk remedies or not, are ineffective. I paid close attention then together with the other artists as the singer detailed her prevention methods. With seasonal gigs on the schedule, she clearly took it all very seriously. She commanded us to apply hand sanitiser on the hour, every hour all winter long from what I gathered and, there were special precautions required for social events and gatherings. Ahead of any such engagement, she suggested a few applications of a preventive product through the nasal passages – even if healthy. Extreme. I like it. Moreover, she mandated a second dose later with additional bursts of the product.

The Results

I followed suit. And I can report I didn't sniffle all winter. It wasn't perfect: the countless bottles of First Defence I bought, misplaced, repurchased, located, and more. And that dispiriting moment you realise you’ve sat on the little vessel of hand gel you left in your back pocket and it's oozing out. Nevertheless, a small cost for the benefit. And now winter’s upon us again, I'm fully prepared with her prevention arsenal. I’m ready for battle.

By

Brenda Alexander

A design strategist and innovation consultant who blends artistic vision with real-world problem-solving.

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