Amorim's Critical Mistake? Challenging The Executives and the Unassailable Executive Class

Itranspired the manager could survive a loss to Grimsby. Survive losing a crucial continental showpiece versus a particularly poor Tottenham teams for many years. He withstood losing at home to West Ham and Wolves, a lowly league position, his rigid approach, undermining the team's most promising homegrown talent, a poor winning percentage, calling the squad the poorest the club has ever seen. Yet, there existed a single opponent against whom Ruben Amorim would not be allowed to tango. You come at the sporting director, and you best not miss.

Unfortunately, like many a Premiership defender during Blackburn Rovers' title-winning campaign, the coach came at the executive and seems to have failed. The most distracted of readers can see the paradoxical situation: a manager who frequently berated at his players for losing individual battles succumbing when confronted by the white heat and formidable presence of one of England's top division's most intimidating sporting directors.

And frankly, this whole bruising episode appears to portray Jason Wilcox in a different perspective. Perhaps it might have been easy, based on his brief stint of experience at Southampton, to view him as little more than a drudge within the club's structure: a man whose appointment was due largely to his close relationship with ex-colleague a fellow executive rather than any verifiable talent. How mistaken we all were. By masterfully outmanoeuvring the club's celebrated manager, just as he bested the unfortunate Dan Ashworth earlier, Jason Wilcox has demonstrated to be among football's strategic masterminds: a tactical intellect that the club's mid-table rivals will now be rightly wary.

A Tactical Conflict Over Formation & Philosophy

For example, this was Jason Wilcox , after being involved in the leadership that hired the rigid 3-4-3 advocate the coach in the first place, was instrumental in attempting to convince him to abandon his favored 3-4-3. Unsurprisingly, these entreaties faced pushback. However, such directives hold greater authority when delivered from the mouth of a man the impeccable soccer background he possesses, holder of three England caps and a contributor to a title-winning side decades past.

Maybe eventually he may be persuaded to explain his thought processes publicly. Perhaps at some point questions may arise regarding why the coach is walking away with full compensation, with no penalty clause in place. The director speaks rarely publicly, for excellent reasons. The true intellectuals in football – individuals such as him – function on a plane beyond our own prosaic understanding. If he ever did speak, probably we would perceive would be ultrasonic blips and complex calculations. Wanting is not the same as being prepared to comprehend it.

Sir Jim Ratcliffe reportedly proposed using the winger in a defensive role.
The club's co-owner has allegedly proposed utilizing the attacker at right wing-back. Image: Getty Images

An Ultimate Authority Behind the Throne

Naturally, in training our focus on the sporting director we are obscuring the real power behind the modern United throne. Jason Wilcox is, after all, merely executing the directives of his line manager the billionaire owner, who in private has emphasized his desire for a back four. It is reported, Ratcliffe has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for United to embrace analytics and analytics. According to ESPN, during a leadership summit early in his minority ownership, he declared that the team's approach to football “shall be determined in this room”.

Ultimately, Ratcliffe is an expert in these intricate footballing stuff, drawing from his previous experience in industry and yachting. Above all he is incredibly rich, and it is known, the rich are the best of us: more perceptive, more wise, strategically brilliant, fundamentally superior. Whom else could one trust to manage an enlightened programme of cost-cutting, the building of a modern arena that appears a lot like someone’s leftover knitting, the acquisition of Benjamin Sesko?

The Modern Football Order: Directors Over Coaches

This represents a shift we are increasingly seeing at the elite levels football. For decades, clubs foolishly entrusted major sporting choices to subordinate staff like managers, scouts – players themselves. Maybe previously feasible for a young, visionary coach with ideas and energy to join an organization and see their vision through to completion. But how many companies have such individuals established? How many mass redundancies have they managed? Better by far to invest genuine authority where it belongs: the executive class, the open-necked shirt brigade, the individuals with impressive professional resumes. It is wiser to decide the strategy in the boardroom and hire a coach who will adapt their offering to suit. If managers were formerly chefs, they are now more like Deliveroo drivers: not really creating the food, yet ultimately answerable if it arrives poorly or fails of the box.

In the meantime, a coach's role is increasingly not about defining the vision and more about selling it: the front-facing representative on the front desk, the visible figurehead of an organisation they have minimal power to influence. A coach at Chelsea takes a squad of literal children into Europe and wins domestic cups, and essentially is dismissed for talking. A manager at Celtic sees his standing damaged while the people who hired him continue to make errors another day.

A Neoliberal Game: Responsibility Only for the Coaches

And possibly in a small way this represents neoliberalism in action: the elevation of a privileged overclass who can never be wrong, whose choices are always sacrosanct, whose mistakes can invariably be resolved by sacking without explanation. Hire the system coach only to dismiss him for using too much 3-4-3. Bring in the process guy and later discard him for taking excessive time. And above all be grateful; for the incremental season ticket price rises, for the latest player acquisitions, for the fact that the adults – regardless of their expertise – are in charge.

Brenda Alexander
Brenda Alexander

A design strategist and innovation consultant who blends artistic vision with real-world problem-solving.